Each one hopes that if he feeds the crocodile enough, the crocodile will eat him last
The famous Churchill quote on appeasement.
Soccerdad points out the dangers of feeding the crocodiles from the media perspective on terror.
In appeasement, when the next target for one's weakness has been chosen it is often necessary to begin the great whitewash, to make the former monster more palatable to the masses.
From Hitler, to Arafat, to Assmad. Each of these men by Western standards would be considered abominations. In order to erroneously take that easy but ultimately flawed way out (as proven by history time & again) and deal with them, the obligatory 'sugar on top' treatment is required.
Personally, I find it infuriating.